"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on improving your innovations." - Steve Jobs
Starting and running a business requires passion, commitment and hard work. In this section, you will learn the fundamentals of starting a business such as how to create a business plan and managing the different aspects of a business. The first step in starting a business is understanding the different products and services you will offer and identifying your customer base. It is important to undertake a comprehensive market analysis so that you understand your competitors and potential customers. Additionally, it is essential that you hire people who are knowledgeable, professional, and trustworthy. Follow the advice in the following sections and you will gain a better understanding of how to start running your own business.